ROXO

ROXO is a completely student ran ad agency at Texas Christian University. The entire premise of this class is to give students real hands-on agency experience. All of the clients are actual local businesses needing a new marketing strategy, advertising plan, social media campaign, etc.

I was contacted to recreate their employee manual. The main goal was to make the very information heavy packet easier to read with more graphics and content flow. We decided to go for a top spiral bound notepad style. Since this is a class, this also served as their syllabus which was a lot easier to reference and hold onto throughout the semester.